Whether you’re working internally or with clients, using words to describe a visual concept can only take you so far. Saying “picture this” without an actual picture may leave members of a team seeing and thinking different things. And when we’re not on the same page, we spend time creating the wrong thing (and then correcting it).
Blog posts tagged with: User Experience
Anyone who has talked to me recently will be used to the refrain, “So, I heard on the radio/a podcast that…” and some astounding story goes from there. I am obsessed. As this obsession grows, I find myself streaming narrative audio wherever I can get it.
Crazy stuff happens during silences at the theater. — Annie Baker
Senior Content Strategist
Lindsey helps teams realize their vision and reach their goals through thoughtful discovery work and content design. She likes asking questions and uncovering the narratives behind users’ perceptions and behaviors. She can break a website down into a content model faster than you can say “metadata.”
From 90s zine culture to an MFA in creative writing, Lindsey is a hands-on maker and reflective thinker. She met the job description for Pixo’s first-ever content strategist with a vision of her own, convincing us that content strategy and her years of acting and writing converged in one essential skill: empathy.
Content strategy, interviews, discovery, content inventories, content modeling, synthesis & analysis, usability testing, writing for the web
Lesley University – Master of Fine Arts, Creative Writing
Monmouth College – Bachelor’s in Arts, English
Pixo, August 2020 – present: Senior Content Strategist
Pixo, April 2018 – August 2020: Lead Content Strategist
Pixo, 2015 – April 2018: Content Strategist
Girl Scouts of Central Illinois, 2012–2015: Grant and Technical Writer
Wolfram, 2010–2012: Copy Editor
Volition, 2008–2010: Receptionist
In August of 2015, Pixo started the discovery phase of redesigning the website for the College of Applied Health Sciences (AHS) at the University of Illinois Chicago. By the time we wrapped up Phase I of the project, Pixo’s director of UX, Melinda, and I felt like we knew the college really well. We’d talked to about 175 people associated with AHS through questionnaires, workshops, and a lot of interviews.
It’s that time again. I’m thinking about personas. Well, I guess, I’m always thinking about personas, but right now I’m thinking about creating them for a particular project.
Almost every Friday morning for the past few months Maya – our Creative Director – and I have been going over to the Champaign-Urbana Mass Transit District (MTD) with markers. Then we spend a couple hours drawing on the walls. You may be asking yourself, “Has Pixo staff taken to defacing the property of others while on the clock?” The quick answer is yes, the longer (totally justifiable) answer is below.
"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." - Mark Twain
General Manager, co-owner
Melinda, a.k.a Mel, joined the Pixo staff full-time in January 2012 after finishing her Master’s Degree in library and Information Science at the University of Illinois at Urbana-Champaign. After serving in various user experience (UX) roles at Pixo, Melinda took on her first company-wide leadership role as Director of Consulting in 2018.
She is currently the General Manager and a co-owner of Pixo where she focuses on nurturing and challenging the consulting team. Her goal every day is to contribute to a healthy, human-centered work environment that helps Pixo provide excellent service to its clients.
A native of Macomb, Illinois, Melinda attended the University of Illinois and earned a Bachelor’s Degree in Journalism. She moved to upstate New York, where she worked for 12 years in the newspaper industry in Elmira, Ithaca, and Rochester. In 2005, she joined Illini Media, a non-profit student media newsroom. She later earned a Master’s Degree in Library and Information Science.
In her spare time, Melinda enjoys genealogy, photography, Legos, and hiking. She lives in Champaign with her wife and pet menagerie — 1 dog and 3 cats.
Information architecture, user experience design, content strategy, user research, usability testing, wireframing
University of Illinois at Urbana-Champaign – M.S. in Library & Information Science
University of Illinois at Urbana-Champaign – B.S. in Journalism
Pixo, 2019 – present – General Manager
Pixo, 2018 – Director of Consulting
Pixo, 2013-2018 – Director of User Experience
Pixo, 2012-2013 – User Experience Designer, Information Architect
Illini Media, 2005-2010 – Editorial Advisor
Gannett Newspapers, 1993-2005 – Assistant managing editor, presentation editor, designer, copy editor
I spent a lot of time as a kid playing with Legos. Arguably, I think it was the perfect toy for someone who grew up to be a user experience architect/closet librarian/newspaper page designer. * I started thinking about my own history with organizing when I was reviewing a recent project and reflecting on how user research informed our recommendations.