In August of 2015, Pixo started the discovery phase of redesigning the website for the College of Applied Health Sciences (AHS) at the University of Illinois Chicago. By the time we wrapped up Phase I of the project, Pixo’s director of UX, Melinda, and I felt like we knew the college really well. We’d talked to about 175 people associated with AHS through questionnaires, workshops, and a lot of interviews.
Blog posts tagged with: case study
Crazy stuff happens during silences at the theater. — Annie Baker
Lead Content Strategist
Lindsey helps teams realize their vision and reach their goals through thoughtful discovery work and content design. She likes asking questions and uncovering the narratives behind users’ perceptions and behaviors. She can break a website down into a content model faster than you can say “metadata.”
From 90s zine culture to an MFA in creative writing, Lindsey is a hands-on maker and reflective thinker. She met the job description for Pixo’s first-ever content strategist with a vision of her own, convincing us that content strategy and her years of acting and writing converged in one essential skill: empathy.
Content strategy, interviews, discovery, content inventories, content modeling, synthesis & analysis, usability testing, writing for the web
Monmouth College – Bachelor’s in Arts, English
Lesley University – Master of Fine Arts, Creative Writing
Pixo, 2015-Present – Content Strategist
Girl Scouts of Central Illinois, 2012-2015 – Grant and Technical Writer
Wolfram, 2010-2012 – Copy Editor
Volition, 2008-2010 – Receptionist