General Manager, co-owner
"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." - Mark Twain
Melinda, a.k.a Mel, joined the Pixo staff full-time in January 2012 after finishing her Master’s Degree in library and Information Science at the University of Illinois at Urbana-Champaign. After serving in various user experience (UX) roles at Pixo, Melinda took on her first company-wide leadership role as Director of Consulting in 2018.
She is currently the General Manager and a co-owner of Pixo where she focuses on nurturing and challenging the consulting team. Her goal every day is to contribute to a healthy, human-centered work environment that helps Pixo provide excellent service to its clients.
A native of Macomb, Illinois, Melinda attended the University of Illinois and earned a Bachelor’s Degree in Journalism. She moved to upstate New York, where she worked for 12 years in the newspaper industry in Elmira, Ithaca, and Rochester. In 2005, she joined Illini Media, a non-profit student media newsroom. She later earned a Master’s Degree in Library and Information Science.
In her spare time, Melinda enjoys genealogy, photography, Legos, and hiking. She lives in Champaign with her wife and pet menagerie — 1 dog and 3 cats.
Information architecture, user experience design, content strategy, user research, usability testing, wireframing
University of Illinois at Urbana-Champaign – M.S. in Library & Information Science
University of Illinois at Urbana-Champaign – B.S. in Journalism
Pixo, 2019 – present – General Manager
Pixo, 2018 – Director of Consulting
Pixo, 2013-2018 – Director of User Experience
Pixo, 2012-2013 – User Experience Designer, Information Architect
Illini Media, 2005-2010 – Editorial Advisor
Gannett Newspapers, 1993-2005 – Assistant managing editor, presentation editor, designer, copy editor