Lindsey Gates-Markel

Lindsey Gates-Markel

Lead Content Strategist

Crazy stuff happens during silences at the theater. — Annie Baker

Lindsey helps teams realize their vision and reach their goals through thoughtful discovery work and content design. She likes asking questions and uncovering the narratives behind users’ perceptions and behaviors. She can break a website down into a content model faster than you can say “metadata.”

From 90s zine culture to an MFA in creative writing, Lindsey is a hands-on maker and reflective thinker. She met the job description for Pixo’s first-ever content strategist with a vision of her own, convincing us that content strategy and her years of acting and writing converged in one essential skill: empathy. 


Content strategy, interviews, discovery, content inventories, content modeling, synthesis & analysis, usability testing, writing for the web


Monmouth College – Bachelor’s in Arts, English

Lesley University – Master of Fine Arts, Creative Writing


Pixo, 2015-Present  – Content Strategist

Girl Scouts of Central Illinois, 2012-2015 – Grant and Technical Writer

Wolfram, 2010-2012 – Copy Editor

Volition, 2008-2010 – Receptionist

Interested in working with us?