In architecting, designing, and developing a new website for PowerWorld on the WordPress platform, Pixo was able to help PowerWorld showcase its products, connect with its customers, and share its commitment to quality and support.
For a company known for creating easy-to-use software, the fact that its website was anything but easy to use was a problem.
A pioneer in the power grid visualization software, PowerWorld has a large existing customer base that relies on its website for updates and support. The Champaign, Illinois, company also develops new products and needs to attract new and existing customers to its new software titles.
The new PowerWorld homepage immediately shows what the company does and invites users to learn more using:
- Product snapshots in a rotating carousel.
- Audience callouts to access trial software, to request a quote, and connect.
- Lists of the most recent updates to software patches, news, and events.
Product pages make the details digestible with chunks of information and separate tabs to learn more about new features,
and add-ons available for purchase. Product screenshots and embedded YouTube videos bring the software to life.