Lindsey Gates-Markel

In August of 2015, Pixo started the discovery phase of redesigning the website for the College of Applied Health Sciences (AHS) at the University of Illinois Chicago. By the time we wrapped up Phase I of the project, Pixo’s director of UX, Melinda, and I felt like we knew the college really well. We’d talked to about 175 people associated with AHS through questionnaires, workshops, and a lot of interviews.

Lindsey Gates-Markel

Earlier this year, I (along with millions of other well-intentioned folks) read the book The Life-Changing Magic of Tidying Up by organization expert Marie Kondo. The basis of Kondo’s theory is that every item we own should “spark joy” within us. She proposes a system for paring down our belongings so that when we look around our homes, we feel inspired by what we see.

Lindsey Gates-Markel

Though I’d never worked as a content strategist before applying to work at Pixo, I did my research on the company like a seasoned pro (or at least someone proficient in Google), and before long, I couldn’t stop reading about Lori Gold Patterson, the CEO of Pixo. I told my girlfriends about her, who were similarly impressed, and soon we spoke often of the familiar “Lori,” a legend who only needed one name: Lori started Pixo. Lori encourages women in tech.

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