Cate Kompare

Cate Kompare

It’s that time again. I’m thinking about personas. Well, I guess, I’m always thinking about personas, but right now I’m thinking about creating them for a particular project.

Cate Kompare

Cate Kompare

Want to avoid frustrating people who use your website or app? As some people may already know, I am all about usability testing. Usability testing was my first introduction to the world of user experience (UX) techniques when I was in grad school. It made me realize that not only are there people who try and make things easier to do, but they aren’t just guessing either.

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What is Usability Testing? Usability testing is one of my favorite things to do as a User Experience Designer. At Pixo we usually get the opportunity to do usability testing when a project’s wireframe is near completion. By that time, we’ve spent months researching the audience and organization, analyzing our findings, and tweaking our design.

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Almost every Friday morning for the past few months Maya – our Creative Director – and I have been going over to the Champaign-Urbana Mass Transit District (MTD) with markers. Then we spend a couple hours drawing on the walls. You may be asking yourself, “Has Pixo staff taken to defacing the property of others while on the clock?” The quick answer is yes, the longer (totally justifiable) answer is below.

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