Director of Research & UX
"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." - Mark Twain
Melinda joined the Pixo staff full time in January 2011 after finishing her master degree in library and information science at the University of Illinois at Urbana-Champaign. Melinda is intrigued by information problems and enjoys discovering both visual and verbal solutions.
A native of Macomb, Illinois, Melinda attended the University of Illinois and earned a Bachelor’s Degree in Journalism. She moved to upstate New York, where she worked for 12 years in the newspaper industry in Elmira, Ithaca and Rochester. Melinda often got involved in side projects including redesigns, new product launches and system implementations, whetting her appetite to work on more complex information and technology problems.
In 2005, she joined Illini Media, a non-profit student media newsroom, and helped them transition into a multimedia operation and implement new publishing tools, including K4 and Drupal.
Information architecture, user experience design, content strategy, user research, usability testing, wireframing
University of Illinois at Urbana-Champaign – M.S. in Library & Information Science
University of Illinois at Urbana-Champaign – B.S. in Journalism
Pixo, 2011-Present – Director of Research & UX
Illini Media, 2005-2010 – Editorial Advisor
Gannett Newspapers, 1993-2005 – Design & Copy Editor